Flat Logos

Have you noticed that flat logo designs are popular? Sometimes less is more and graphic design trends have evolved or transformed recently. Flat designs show off simplicity and are currently popular and practical. Tech giant Google revamped their logo by tweaking the elements of the prior design. From 2014 to 2022, the design didn’t change

Be Cool

Have you ever seen a cool looking logo? The word “cool” means everything from low temperature, to a synonym for groovy, and more recently a way of life. Cool people typically have attitudes and behaviors which are composed, but maintain their uniqueness. Cool people appear to be happy with themselves and with what they are

Stop Motion Animation

There are a variety of different types of animation like 2-dimensional, 3-dimensional and motion graphics. However, the one I want to talk about today is called stop motion animation. Stop motion is a form of animation where a real life object’s photograph is taken and then it is moved slightly for the next picture. This

History of Logos

Logos communicate ownership, quality and values.The history of logos can be seen in family crests, hieroglyphs and symbolism. In the Middle Ages, shops and pubs would use signage to represent what type of establishment they were. However, the first modern logos were not created until the early 1900’s. They evolved along with mass printing, as

Passion

Doing a job by fulfilling its requirements and being passionate about it are two different things. A student in class may be given instructions for an assignment, complete the steps, and feel as though their work is complete. However, doing your job as a designer should take more than crossing items off a list. Design

Reputable Reputation and Responsibility

https://www.outsidebusinessjournal.com/brands/camping-and-hiking/patagonia-rated-most-reputable-company-in-the-u-s./ Reputation matters in business, and in most things in life. Some businesses are great at building a reputable reputation. One such company is the retailer, Patagonia. According to the article above, the well-known outdoor apparel business ranked as the most reputable company is the United States. One factor that plays into this is their

Signage is Important

Don’t underestimate the power of signage. Not only is it important to provide directions, but good signage can increase brand awareness. A company’s logo is not the only aspect of the branding that a customer sees. It is the entire experience from beginning to end, and signs provide vital communication and brand awareness. First, providing

Ephemeral Content

When considering how to create a brand identity, companies often choose to incorporate ephemeral content to spread the word. Ephemeral content is content that is temporary, and is effective in today’s immediate response and react society. Many people have a fear of missing out (FOMO), and when a company utilizes ephemeral content in their branding

Importance of College Branding

There was a time when colleges didn’t pay much attention to their brand. Instead, they relied on their reputation to attract new students. However, things have changed over the years and it’s pretty competitive amongst colleges. By paying close attention to their branding, a college can successfully set themselves apart from the crowded field of

Importance of Historical Artifacts

Historical artifacts are intriguing and have an emotional appeal. First, seeing something from the past, out of its time period and in the present day, is surreal. Whether something was made centuries ago or yesterday, it was made by someone. Determining who made the artifact, and why they made it is important. It’s nice to